Wuliangye

    Wuliangye Group/2020
    Recreating the classic "Cross Cup" bottle shape of Wuliangye, this design carries the brand story and culture through modern design elements. The smooth bottle body lines are retained, while the lotus texture on the shoulder of the bottle is updated to an engraved matte sea wave and scroll pattern. The crystal bottle cap features diamond cuts, embedded with a golden logo, showcasing elegance and sophistication. The label keeps the classic title but is upgraded to an eternal symbolic "Oriental Vermilion Red," with a three-dimensional metallic effect that not only preserves tradition but also aligns with international aesthetic standards.